The story of Kevin Lee Reiss, often known by his stage name ROCK REISS, is one of recovery, musical passion, and personal transformation. His journey is characterized by a "miraculous" return to life following a history of substance abuse and institutionalization. [1, 2]
Early Life and Struggles
Kevin Reiss faced severe challenges early in life, including struggles with addiction and legal issues. He often recounts a near-death experience that required intervention from Plymouth Hospital and Froedtert Memorial, which he credits as a turning point. On August 17, 1986, Reiss committed to sobriety and has remained clean and "sober-minded" ever since. [2, 3]
Music and Career
Following his recovery, Reiss funneled his energy into the arts and community leadership:
- The Variety Show: From 1987 to 1992, he hosted "ROCK-n-ROLL Reissy’s Classic ROCK Variety Show," where he served as an MC, DJ, and announcer.
- Narcotics Anonymous Advocacy: He served as the Regional Finance Chairperson for Wisconsin Narcotics Anonymous, helping to raise record funds for addicts in hospitals and institutions.
- The HeyWhatEver Concept: In 1999, he founded The HeyWhatEver Concept, an initiative that eventually evolved into the "WhatEverMUSIC Factory". [1, 2, 3, 4]
Legacy and Modern Projects
Now in his 60s, Reiss continues to use his platform to advocate for recovery through his TRANSFORMED Recovery® Facebook group. His life story is captured in a project titled "Seasons of the OVERCOMER a Kevin Lee Reiss Story," which documents his path from addiction to becoming a visionary and father. [2, 3, 4, 5]
In 2026, he is scheduled to celebrate 40 years of sobriety with a special RecoveryROCKS event in Wisconsin Dells. [2, 3]
Would you like to know more about his upcoming 2026 events or details on his recovery advocacy?
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